The elusive record deal

For generations of musicians, it’s been the holy grail of success. But in an era where artists can build massive followings and careers independently, is the traditional record deal still worth the hype—and the sacrifices? 

This guide will not only unpack the steps to getting signed but also challenge the notion that a record deal is the only path to a successful music career.

The Reality Check: Is a Record Deal Still a Golden Ticket?

Think of record labels as investors in a high-stakes poker game, and indie musicians as the players holding the cards. The label puts up the cash for the buy-in, covering production, marketing, and distribution costs, while the artist brings their talent and potential to the table. 

If the artist hits it big, the label reaps a major reward. But if the artist doesn’t live up to expectations, the label loses its investment, and the artist may find themselves in debt.

That’s why label deals come at a steep price – often 50-90% of an artist’s earnings.

Sure, this might seem better than the $25,000 median annual salary of an indie musician. But is sacrificing creative control and the lion’s share of your income really worth the potential boost a label can provide?

With thousands of artists vying for label attention each month, standing out is tougher than ever. Generating serious buzz on social media and in the real world is crucial, as is having a solid connection to someone within the industry.

But just because you didn’t sign with recording studios like  Sony, WMG or Columbia, it doesn’t mean you’re not a great artist or that you don’t have potential.

Instead of blindly chasing a record deal, ask yourself:

  • What are your specific goals as an artist? Is it fame, fortune, creative freedom, or something else? A record deal might not be the best path to all of them.
  • What are you willing to sacrifice? Are you prepared to give up creative control, potentially a large portion of your earnings, and possibly years of your life to the demands of getting a major record label?
  • Are there alternative paths to success? Today’s music industry offers numerous ways to build a music career independently, from streaming platforms and social media to direct fan engagement.

Whatever your goal is, the bottom line is that record companies will only sign you if they believe they can profit from you.

If You’re Chasing a Record Deal, You’re Missing the Point

As the saying goes, “Don’t try to get signed. Try to get popular first.” The irony of record deals is that you often already need to be doing the things a major music label would help you with.

Artists who get signed are usually have a catalog of good music, a strong online fanbase, and are already making money through live shows and royalties. Labels are risk-averse and want to invest in artists who are already showing potential for success.

Think of it like this: record companies are less likely to gamble on an unknown horse. They want to bet on the one that’s already winning races.

So, instead of focusing solely on getting signed, concentrate on building your career as an independent artist. Consistently making music, connecting with your fans, and generating buzz is key. If you do that, the label deals might come knocking—or you might find you don’t even need them.

10 Steps to Get Signed to a Record Label in 2025

  • Don’t quit your day job (yet)
  • Be brutally honest: are you truly “signable”? 
  • Learn how to write hit songs
  • Learn music production
  • Understand the “business side” of music
  • Understand your record deal options
  • Learn how to monetize your music career
  • Learn how to market yourself
  • Network strategically
  • Deliver unforgettable live shows

1. Don’t Quit Your Day Job (Yet)

Russ’s story of releasing a song every week for two years before hitting it big is inspiring, but it’s not the norm. While going “all-in” can work for some, it’s a risky move for most aspiring artists.

Financial stability is key, especially in an industry as unpredictable as music.  A day job can provide the security you need to invest in your music career without going broke.

Pursuing a music career isn’t cheap. Consider the expenses you’ll face:

  • Recording, production, mixing, and mastering
  • Musical equipment and software
  • Music videos and promotional materials
  • Marketing, advertising, and social media promotion
  • Merchandise, album artwork, and visual branding
  • Travel and touring expenses

While some independent musicians find success by quitting their jobs and dedicating themselves entirely to music, it’s not a guaranteed path to a record deal or even a sustainable career. In fact, it can lead to financial strain and burnout.

If you are a new artist, instead of rushing to quit your job, focus on building a solid foundation for your music career while maintaining financial stability. Develop your skills, create high-quality music, build your audience, and explore multiple income streams.

Only consider quitting your day job when your music income can consistently cover your expenses and provide a comfortable living. This approach minimizes risk and ensures you have the resources to invest in your career for the long haul.

2. Be Brutally Honest: Are You Truly “Signable”?

Before chasing a record deal, take a long, hard look in the mirror. Ask yourself the tough questions:

  • Why do you want to be signed? Is it fame, fortune, validation, or something else? Understanding your motivations will help you determine if a record deal aligns with your goals.
  • Is it even realistic? Be honest about your current standing in the music industry. Do you have a solid foundation, a unique sound, and the potential for growth? If not, a record deal might not be the best next step.

Consider these factors when assessing your “signability”:

  • Does your music have broad commercial appeal, or does it cater to a specific audience? 
  • Do you have a distinct sound that sets you apart from the crowd? Labels are looking for artists who bring something fresh and exciting to the table.
  • Beyond talent, do you have the “X factor”, aka charisma, work ethic, and stage presence to captivate audiences and build a dedicated fanbase?
  • Do you understand how to promote yourself online, build a strong brand, and engage with fans? These skills are crucial, with or without a label.
  • Have you generated any buzz around your music? Are you gaining traction on social media, streaming platforms, or local venues? Labels are more likely to invest in artists who are already building momentum.
  • Can you consistently produce high-quality songs and write killer top lines? Labels want artists who can deliver a steady stream of material to keep fans engaged.

Take a look at recording artists who are already signed to labels. How does your music, brand, and overall presence compare? This can give you valuable insights into what labels are looking for and where you might need to improve.

3. Learn How to Write Hit Songs

Hit songs are the lifeblood of the music industry, but there’s no guaranteed formula for creating them. However, developing your songwriting skills and understanding the music creation process can significantly boost your chances of success – whether you’re aiming for a record deal or an independent career.

Consider your approach to music releases:

  • Singles, EPs, or albums? What release strategy aligns with your goals and resources?
  • Music production: Will you collaborate with music producers, learn to produce yourself, or use a combination of both?
  • Mixing and mastering: How will you ensure your music sounds professional and polished?
  • Digital distribution: How will you get your music heard? Which platforms will you use to release music out to the world?

Keep in mind that you don’t need a label to become a successful songwriter. Many songwriters thrive independently, licensing their music for film, TV, and commercials, or collaborating with other artists.

4. Learn Music Production

Learning music production isn’t just about creating your own music; it’s about increasing your value in the industry. The more skills you bring to the table, the more attractive you become to potential collaborators, including labels.

Consider developing the following skills:

  • Beat-making: Create your own instrumentals to save money and expand your creative control.
  • Master DAWs: Learn how to use Digital Audio Workstations like Pro Tools, Logic, or Ableton to record, edit, and mix your music.
  • Vocal recording and engineering: Understand how to capture high-quality vocals and create polished recordings.
  • Mixing and mastering: Learn the basics of audio processing to achieve a professional sound.
  • Learn the basics of playing a common instrument. Playing an instrument like piano or guitar can enhance your songwriting and open up new creative possibilities.

5. Understand the Music Business Inside and Out

The music industry is a complex web of contracts, royalties, and legalities. To navigate it successfully and protect your interests, you need to understand the business side of things. You won’t be able to make money until you learn how the business side of music works. 

Key areas to learn about include:

  • Music managers, agents, attorneys, and publicists: What roles do they play, and how can they help (or hinder) your career?
  • Streaming platforms and digital distributors: How do platforms such as iTunes, Spotify, Apple Music, and SoundCloud work, and how do you get your music on them?
  • Performing rights organizations (PROs): What are BMI, ASCAP, SESAC, and how do they collect royalties for songwriters?
  • Music publishing: What are the different types of publishing deals, and how do they affect your ownership of your music?
  • SoundExchange: How does it collect and distribute royalties for sound recordings?
  • Artist and songwriter royalties: How are they calculated, and how do you ensure you’re getting paid fairly?
  • Sync licensing: How can you license your music for film, TV, and other media?
  • Copyrights and trademarks: How do you protect your music and brand?

By understanding these aspects of the music business, you’ll be better equipped to make informed decisions about your career, negotiate recording contracts, and protect your intellectual property. Whether you pursue a record deal or not, this knowledge is invaluable for any aspiring musician.

6. Understand Your Record Deal Options (and Their Trade-offs)

While record deals can offer many advantages, such as marketing support and industry connections, they also come with potential downsides like loss of creative control and unfavorable financial terms.  

Don’t forget that, your options extend beyond major labels. Independent labels (indies) are increasingly popular, often offering more artistic freedom and closer artist-label relationships.

Before signing any recording contract – with a major or indie label – it’s crucial to understand the different types of deals and their implications:

  • 360 Deal: The record label takes a cut of all your revenue streams, not just music sales. While offering more comprehensive support, it also means sacrificing a larger portion of your earnings. Is the trade-off worth it for you?
  • Traditional Record Deal: The label typically covers recording and marketing costs in exchange for a share of your music sales. This can provide financial security but also limits your ownership and control.
  • Distribution Deal: The label focuses on distribution and promotion, while you retain ownership of your music. This offers more independence but may require you to invest more in marketing and promotion.
  • Single, EP, or Album Deal: These record deals focus on specific releases, giving you more flexibility but potentially less financial support compared to a full album deal.
  • Licensing Deal: You grant a label or other entity the right to use your music in exchange for a fee. This can be a good source of income, but it doesn’t provide the same level of career development as other deals.
  • Publishing Deal: The publisher helps you exploit your songs and collect royalties. While valuable for songwriters, it doesn’t typically offer the same level of support as a record deal.
  • Production Deal: The producer receives funding and resources to create music for the label or other artists. This is more focused on the creative side than artist development.

Important to remember: Don’t sign any deal without consulting an experienced entertainment lawyer. They can help you understand the fine print and negotiate terms that protect your interests.

7. Learn How to Monetize Your Music Career

Streaming payouts might be meager, but that doesn’t mean you can’t build a sustainable music career. Many artists are thriving independently by diversifying their income streams and building a loyal fanbase.

Here are some ways you can monetize your music career:

  • Sync licensing (song placements): Get your music featured in film, TV, commercials, and video games for significant payouts and exposure.
  • Performance royalties: Earn royalties every time your music is played on the radio, in public venues, or on certain streaming platforms.
  • Mechanical royalties: Collect royalties for physical or digital reproductions of your music (e.g., CDs, vinyl, downloads).
  • Digital album/Song sales: While streaming dominates, direct sales can still contribute to your income.
  • Live shows: Touring and performing can be a major revenue source, as well as a way to connect with fans.
  • Merchandise: Sell T-shirts, posters, vinyl records, and other merchandise to your fans.
  • Songwriting and producing for other artists: Lend your talents to other musicians for additional income and creative opportunities.
  • Sponsorships and brand partnerships: Collaborate with brands that align with your image and values.
  • Influencer & affiliate marketing: Promote products or services to your audience and earn a commission.
  • Exclusive fan content: Offer special content or experiences to your most dedicated fans through platforms like Patreon or OnlyFans.

8. Learn How to Market Yourself

Music marketing is crucial for any artist, whether you’re aiming for a record deal or independent success. But instead of solely focusing on “getting signed,” shift your mindset to building a sustainable brand and connecting with your audience.

If you are just getting started, your initial goal should be to earn 1,000 true fans, who are defined as fans who will buy anything you produce. 

So, how do you do that?

  • Know your audience: Understand their preferences, interests, and where they hang out online. Tailor your marketing efforts to reach them effectively. Marketing to EDM fans will be vastly different from marketing to hip hop fans.
  • Develop a unique angle: What makes you stand out from the crowd? Define your brand and craft a clear message that resonates with your target audience.
  • Create engaging content: Consistently create new music and music videos, behind-the-scenes glimpses, photos, interviews, and other content that keeps your audience engaged.
  • Choose your platforms wisely: Instead of spreading yourself thin by trying to build on presence on SoundCloud, TikTok, Instagram, Bandcamp and YouTube at the same time, focus on 1-2 social media platforms where your audience is most active.
  • Build relationships with playlist curators and bloggers: Getting featured on playlists and blogs can expose your music to a wider audience.
  • Create a professional website: A well-designed website serves as your online home, showcasing your music, bio, press, and upcoming gigs.
  • Seek press coverage: Reach out to blogs and online publications that cater to your genre and target audience. If you can’t afford a music publicist, you’ll need to make connections on your own and pitch journalists on why they should cover your music.
  • Explore paid promotion: Consider paid advertising on social media or other platforms to expand your reach.
  • Optimize for search engines: Make sure your music and website are easily discoverable through search engines like Google and YouTube.

9. Network Strategically

Networking in the music industry is about building genuine relationships, not just collecting contacts. Focus on providing value to others and fostering mutually beneficial connections.

Here are some networking tips or musicians:

  • Make a strong first impression: Ensure your online presence (social media, website) is professional and engaging before reaching out to industry professionals.
  • Follow up authentically: A well-timed and genuine follow-up can make all the difference.
  • Be consistent: Networking is a long game. Consistently reach out and nurture relationships over time.
  • Be specific: Clearly communicate your goals and how you can collaborate or provide value.
  • Master the art of timing: Know when to reach out and how to approach different people.
  • Find alternative routes: If traditional channels are blocked, get creative and find ways to connect with the right people.
  • Beware of scams: The music industry is rife with scams targeting indie artists. Do your research and be cautious of anyone who promises quick success or asks for upfront payments.

Building a strong network takes time and hard work. But the relationships you cultivate can open doors, provide valuable insights, and lead to exciting opportunities that might not have been possible otherwise.

10. Develop Unforgettable Live Shows

The primary purpose of performing live isn’t to get signed, although it can increase your odds of being noticed.

Live shows are about connecting with your audience in a way that’s just not possible online. While the days of being “discovered” at a local bar might be a bit of a music industry myth, don’t underestimate the power of a good live performance.  An impressive live show could easily help you land a major label meeting.

Here are some quick tips for a killer live show:

  • Know your crowd: Don’t treat a bar gig the same way you’d treat a festival. Tailor your setlist and energy to the audience and environment.
  • Choose the right songs. The event dictates the setlist. Make sure your music matches the vibe—no death metal at a coffee shop open mic!
  • Own the stage: Connect with the audience. Body language, eye contact, and confidence matter. Don’t give off a nervous vibe; the audience will pick up on it.
  • Be technically prepared: Ensure your instruments are tuned, soundcheck is smooth, and any technical issues are addressed before you hit the stage. Professionalism goes a long way.
  • Show appreciation: Give shoutouts to your bandmates and the headlining act (if there is one). It shows humility and earns respect.
  • Get in shape: Physically and vocally. You need to look and sound the part.
  • Respect the sound guy: Don’t be a diva. A good relationship with the sound engineer can make or break your show.
  • Microphone etiquette: Avoid “cupping” the mic. It creates a muffled sound and feedback.
  • Don’t annoy the crowd: Steer clear of controversial topics. Read the room and keep the focus on the music.
  • Don’t always expect money: While some gigs may pay, many will be about gaining exposure and experience. Especially early on, gigs are about capturing new fans.

The Bottom Line

The music industry isn’t what it used to be. There’s no single “right” path to success anymore. A record deal might still be the dream for some, but indies offer a whole new world of possibilities, and going it alone is more viable than ever.

Whether you’re eyeing a major label, considering an indie label, or doing your own thing, the most important thing is to know your options and make choices that fit your goals.  

Don’t get too hung up on “getting signed”—focus on making killer music, connecting with fans, and building a career that lasts. It’s your talent, passion, and hustle that will really make the difference and take you to the next level.

 Learn the ropes of the business, keep getting better at what you do, and stay true to your own sound. That’s the real recipe for making it in music, with or without a record contract.