I continue to do free shows in hopes to “catch my big break.”
I invest a lot of time creating music, but not marketing it.
I create expensive music videos and hope for the best.
I spend tons of money on studio fees, and never see returns.
I believe that my talent and “the universe” will reward me.
My marketing strategy consists of blindly posting on social media.
I don’t have a mailing list, website, or audience data about my fans.
I don’t build real relationships with fans, DJs, bloggers, and community.
I have no idea who my target market is.
I consider other upcoming artists / producers to be my competition.
If I had a manager with connections, I would have been “put on” by now.
I’m really good looking, so I don’t need to work hard on music.
Someday – I’ll find an investor who will pay for everything and then I can just focus on making music.
Keeping It Honest
The game ain’t like it used to be. It’s harder now to break through than ever before, especially because of how insanely saturated the markets have become.
If you mostly aligned with “I have an expensive hobby” then you need to be honest about your career goals, and expectations.
These are tough things to come to terms with, even for myself.
Because of my social media status – many people think I’m traveling the world, doing shows, and having the time of my life.
Truth is, that’s only how I’m living life a small percentage of the time.
Most people don’t know it – but I have a day job.
Aside from being an author at Digital Music News– I’m the SEO Manager at a software company, and I spend my days doing technical website audits, keyword research, building links, adjusting title tags, competitor analysis, and creating cross-channel strategies.
Does this mean I’m drifting away from music? Maybe… maybe not.
While it does feel like the passion comes in-and-out, it’s largely a result of going where the most immediate opportunities are.
It just makes sense for me to focus on marketing right now. There’s lots of demand for my service. There’s almost zero demand for my music.
I haven’t released anything at all in 2016, and not one person is knocking at my door asking me for new music, yet everyone wants my marketing help.
It’s not a bad thing – it’s just reality.
I’ve learned a lot about how large businesses execute their digital marketing, and I’ll probably need to write a post soon on how to take what I learned doing SEO for corporations and apply it to my music career.
I’m also in the process of building a new plan of attack for music in 2017. I’ll probably release parts of what I plan to do, just not anytime soon.